Market Linkage
Helps your FPO find buyers more easily. You list your products (type, quantity, location, quality certification), and the platform connects you to buyers — including through ONDC and Farmer Connect for wider reach. An AI matching feature also suggests likely buyers based on your product and price, so you spend less time searching and more time selling. (Note: this feature is planned for Phase II of the project, so it won't be available at initial launch.)